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The NEW YORK TIMES and USA TODAY bestseller―updated with today’s hottest sites!
A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
- Sales Rank: #29612 in Books
- Published on: 2015-03-19
- Released on: 2015-03-19
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .69" w x 6.00" l,
- Binding: Paperback
- 304 pages
From the Back Cover
“Dave Kerpen’s insights and clear how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
―JIM McANN, founder of 1-800-FLOWERS.COM and Celebrations.com
“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
―SETH GODIN, author of Poke the Box
“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications.”
―SCOTT MONTY, Global Digital Communications, Ford Motor Company
“Dave gives you what you need: practical, specifi c how-to advice to get people talking about you.”
―ANDY SERNOVITZ, author of Word of Mouth Marketing: How Smart Companies Get People Talking
About the Author
DAVE KERPEN is CEO of Likeable Local, a social media software company that’s helped thousands of small businesses, and chairman of Likeable Media, a content-as-a-service firm that works with big brands.
MALLORIE ROSENBLUTH is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. Her social media work has earned her numerous industry awards, accolades, and speaking engagements.
CARRIE KERPEN is a self-described (Non)trepreneur, author, keynote speaker, and social media expert. She is the CEO and co-founder of social media agency Likeable Media, an award-winning, global agency that works with Fortune 500 clients.
MEG RIEDINGER is the Chief of Staff at Likeable Local and Co-Host and Producer of the award winning social media podcast, Likeable Radio Show.
Most helpful customer reviews
24 of 24 people found the following review helpful.
A Great Introduction to Social Media
By J. S. Martin
Understanding who this book is for and who it is not for will really impact how you benefit from Likeable Social Media. First a few things of note:
1. The book is a quick and easy read with lots of excellent examples
2. There is an excellent introduction to social media for novices
3. The author clearly has mastery of the topic
So, if you are new to social media and are focused on end-user engagement then you will probably really benefit from this book.
However, if you are already using social media and really want to take your strategy to the next level you may want to rely on alternatives. What I was hoping to get from this book was specific strategies on the various social networks highlighted on the cover. Instead, the book was really focused on general social media strategies - listen to your customers, engage, etc. These are all important but anyone engaged in social media tends to understand why it is important. As someone that works in the B2B space I wanted something more tactile such as 'here are some great tools for following trends on twitter' or 'here are ways to get your tweets better noticed' or 'posting on Mondays on Linkedin is a bad idea'. Again, I still got something from the book but it wasn't really what I had hoped for.
The only area I would specifically highlight where the book let me down is the decision to highlight several social networks on the cover and in the title. This led me to believe there would be a discrete discussion on best practices for each network but most warrant passing mentions which left me a little disappointed.
15 of 16 people found the following review helpful.
Even useful for people who don't buy social media books anymore ...
By Rohit Bhargava - Author | Speaker | Nice Guy
In the past five years, I have probably bought more than 50 books about social media. In the past three months, I have hardly purchased one.
Instead, I now rely on a flood of blog posts, ebooks, white papers, and videos to keep me up to date on the latest news and insights about social media. So when I heard Dave was releasing a new second edition of his popular book - I was ready to buy it because I know and like him, but I didn't expect too much more. This book surprised me.
As a fellow believer and writer about the power of likeability in business, I am already inclined to like the underlying message of this book. But I also consider myself fairly critical of most social media "bible" style books. The sad truth is that most are bloated and dated. Likeable Social Media is just the opposite.
What sets this new edition apart is how actionable all the lessons and stories in the book actually are. Dave lives the experiences he talks about and tries all of his advice with his own companies and clients. There's a reason the first edition sold hundreds of thousands of copies and has been translated into 13 languages (so far).
In a space as fast moving as social media - you might be tempted, like me, to think that blog posts and online content is the only real way to stay up to date. This book might prove you wrong.
4 of 4 people found the following review helpful.
Overflowing with Durable Strategies
By Bill Lampton, Ph.D.
[[VIDEOID:d18a017223acc7600288a7e5b367d8bd]] Our initial assumption might be that a book about social media would become obsolete a month or two after publication, because the social media scene changes so frequently--new regulations, new offerings, and altered procedural steps. However, Dave Kerpen provides, quite clearly and convincingly, a mindset that will remain valid under any circumstances.
Starting out he says: "We all intuitively know what makes some people at cocktail parties interesting and enjoyable to interact with. Yet most companies have not figured out how to be likeable in the cocktail party known as social media." Sadly, "Many companies still act like the sales guy who won't shut up about his products, or someone who tries too hard to dazzle people, or the person who bores everybody to death talking without listening and not asking other people what they want to have a conversation about."
Which leads me to mention what I like most about the book: Kerpen's recurring theme that our purpose online is not to bombard people with our information and instant pitches--but instead to read, hear, and evaluate accurately what our contacts want to hear and need to hear.
A major plus for the book is Kerpen's eagerness to illustrate and document his assertions by referring to companies who are implementing his recommendations: Ann Taylor, Cisco, The Gap, and many others.
Have your highlighter handy when you read the Appendix: "A Refresher Guide to the Social Networks That Matter Most."
I'll put this book in a spot where I can refer to it frequently, and my prediction is you'll do the same thing. To borrow Kerpen's most-used word, this playbook is indeed "likeable."
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